Saledock Integrates with Belgian Cycling Factory for Retailers
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Zukunft Fahrrad becomes partner of the towards tomorrow – European Bike Show, alongside ZIV – Die Fahrradindustrie.
The towards tomorrow – European Bike Show, positioned as the new international lead trade fair for the bicycle industry, has gained a second industry association as partner. Zukunft Fahrrad, the economic association for the bicycle sector, has joined ZIV – Die Fahrradindustrie in supporting the event, according to a joint press release dated 21 October 2026.
The announcement was made in Berlin, with the two organisations issuing a shared statement. The fair is described as the new world-leading trade show for the bicycle economy, and the addition of Zukunft Fahrrad broadens its industry backing. The release notes the partnership takes effect immediately, though specific dates for the event were not fully disclosed in the excerpt.
ZIV – Die Fahrradindustrie had previously been named as a partner. The move is intended to strengthen the show's foundation as it prepares to serve international exhibitors and buyers.
The joint press release was first published on the ZIV website. Further details on the fair's programme, venue and participation terms were not included in the available text. Industry observers will watch for additional partner announcements as the event approaches.
For European dealers and distributors, this partnership signals a more unified industry backing for the towards tomorrow – European Bike Show, which may lead to a more comprehensive exhibitor list and better sourcing options. Monitor the fair's official channels for participation and ticket details, as early commitments could affect travel and procurement planning.
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