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European brand directory

Who owns what across the European bicycle industry — groups, e-bike brands, drive systems and components. Entries marked We can specify this are components we actually build with in Plovdiv, so you can name them in an RFQ.

This is editorial reference material. Brand names and trade marks are the property of their owners; a listing here does not imply any partnership, agency or distribution agreement.

Groups & retail

8

Accell Group

NL
Multi-brand group

One of Europe's largest bicycle groups. Owns Batavus, Koga, Sparta, Haibike, Winora, Ghost, Lapierre and Raleigh.

Website

CONEBI

BE
Industry body

The Confederation of the European Bicycle Industry — the official source for EU production and sales statistics and for regulatory positions.

Website

Cycling Industries Europe

BE
Industry body

European industry association working on policy and market development.

Website

ETRA

BE
Industry body

European Twowheel Retailers' Association.

Website

LEVA-EU

BE
Industry body

Light electric vehicle association, focused on regulatory classification.

Website

Pon.Bike

NL
Multi-brand group

Parent group behind Gazelle, Kalkhoff, Focus, Union, Veloretti, Urban Arrow and Cervélo.

Website

RAI Vereniging

NL
Industry body

Dutch mobility industry association; publishes Dutch bicycle sales data.

Website

ZIV

DE
Industry body

The German two-wheel industry association; the authoritative source for German market data.

Website

Bicycle & e-bike brands

42

Ampler

EE
Lightweight urban

Estonian lightweight e-bike brand with fully integrated drive and battery.

Website

Atala

IT
Full range

Italian volume manufacturer with a full electric city range.

Website

BH Bikes

ES
Full range

Long-established Spanish manufacturer with its own e-bike platform.

Website

BMC

CH
Premium road / e

Swiss premium road and electric brand.

Website

Babboe

NL
Cargo

Family cargo bike brand; reworked its range after the 2024 frame safety recall.

Website

Batavus

NL
Urban / city

Long-standing Dutch city bike brand within Accell Group.

Website

Bergamont

DE
Full range

Hamburg-based brand spanning urban commuting to e-MTB.

Website

Bianchi

IT
Heritage / premium

Founded 1885; one of the oldest bicycle brands still trading.

Website

Brompton

UK
Folding

The reference folding bike brand, with its own electric version.

Website

Ca Go

DE
Cargo

German family cargo e-bike brand built to a high safety specification.

Website

Canyon

DE
Direct-to-consumer

German direct-to-consumer brand, road and MTB led, expanding into electric.

Website

Colnago

IT
Premium road

Italian hand-built road frame specialist.

Website

Corratec

DE
Full range

German manufacturer with a fast-growing electric line-up.

Website

Cowboy

BE
Smart urban

Belgian single-speed smart e-bike sold direct to consumer.

Website

Cube

DE
Full range

High-volume German manufacturer covering MTB through to commuting, with very wide dealer distribution.

Website

FLYER

CH
Premium e-bike

Swiss e-bike pioneer, in series production since 1995.

Website

Fantic

IT
e-MTB / moto

Crossed over from motorcycles into e-MTB; off-road biased.

Website

Haibike

DE
e-MTB

One of the originators of the e-MTB category. Part of Accell Group.

Website

KTM Fahrrad

AT
Full range

Austrian manufacturer with both road and electric programmes.

Website

Kalkhoff

DE
Urban / trekking

Long-established German urban and trekking e-bike brand. Part of Pon.Bike.

Website

Kellys

SK
Full range

Slovak manufacturer with strong Central and Eastern European distribution.

Website

Koga

NL
Premium trekking

Dutch premium trekking brand, hand-assembled to order.

Website

LOOK Cycle

FR
Premium road

Inventor of the clipless pedal; carbon frame specialist.

Website

Lapierre

FR
Full range

French manufacturer within Accell Group.

Website

Larry vs Harry

DK
Cargo

Maker of the Bullitt long-john cargo bike, a staple of urban logistics.

Website

Moustache Bikes

FR
Premium e-bike

French manufacturer building electric bikes only, with a distinctive design language.

Website

Orbea

ES
Full range

Spanish co-operative manufacturer, strong in MTB and electric.

Website

Pinarello

IT
Premium road

Italian premium road brand, backed by LVMH.

Website

Raleigh

UK
Heritage / urban

British heritage brand, now part of Accell Group.

Website

Ribble

UK
D2C road / e

British direct-to-consumer brand known for lightweight electric road bikes.

Website

Riese & Müller

DE
Premium e-bike / cargo

Benchmark for premium electric and cargo bikes; known for dual-battery and full-suspension commuters.

Website

Royal Dutch Gazelle

NL
Urban / city

Royal-warrant Dutch city bike manufacturer producing several hundred thousand units a year.

Website

SCOTT

CH
Full range

Swiss full-range brand with a deep e-MTB portfolio.

Website

Simplon

AT
Premium carbon

Austrian hand-built carbon frame specialist.

Website

Sparta

NL
Urban e-bike

Dutch electric bike brand within Accell Group.

Website

Stromer

CH
Speed pedelec

Market leader in S-pedelecs (45 km/h speed pedelecs).

Website

Tenways

NL
Urban e-bike

Dutch-registered direct-to-consumer urban e-bike brand.

Website

Urban Arrow

NL
Cargo

One of the leading electric cargo bike brands in Europe.

Website

VanMoof

NL
Smart urban

Smart urban bike pioneer; taken over by McLaren Applied after its 2023 insolvency.

Website

Veloretti

NL
Urban e-bike

Design-led Amsterdam city bike brand.

Website

Winora

DE
Urban / trekking

German commuting and trekking brand within Accell Group.

Website

woom

AT
Kids

Austrian children's bike specialist built around low weight and child-specific geometry.

Website

Drive systems

11

Bafang

CN
Mid-drive / hub

One of the largest e-bike drive manufacturers worldwide, with a European operation in the Netherlands.

Website We can specify this

Bosch eBike Systems

DE
Mid-drive

Market leader in European mid-drive systems; Performance Line motors and the Flow app ecosystem.

Website

Brose

DE
Mid-drive

German mid-drive maker known for quiet running and belt transmission.

Website

Fazua

DE
Lightweight mid-drive

Lightweight mid-drive systems, now part of Porsche eBike Performance.

Website

MAHLE SmartBike

ES
Hub drive

X20 and X35 lightweight hub systems, the mainstream choice for hidden assist.

Website

MXUS

CN
Hub drive

Hub motor manufacturer and a production partner of our group.

We can specify this

Pinion

DE
Gearbox / MGU

Gearbox specialist; the MGU combines motor and gearbox in one unit.

Website

Polini Motori

IT
Mid-drive

Italian mid-drive manufacturer, E-P3 series.

Website

Shengyi

CN
Hub drive

Hub and mid-drive supplier; the CMT series is used on mid- and high-end builds.

Website We can specify this

TQ-Systems

DE
Lightweight mid-drive

HPR50 harmonic-drive system; the reference point for lightweight assist.

Website

ZF Micro Mobility

DE
Mid-drive

ZF Group's e-bike drive division, formerly Sachs Micro Mobility.

Website

Batteries & cells

4

BMZ Group

DE
Packs

One of Europe's main e-bike battery pack manufacturers.

Website

GEMMA

TW
Packs / BMS

Battery pack and BMS partner within our group.

We can specify this

LG Energy Solution

KR
Cells

Cell supplier used in higher-specification e-bike packs.

Website We can specify this

VARTA

DE
Cells / packs

German cell and battery pack manufacturer.

Website

Components

19

ABUS

DE
Locks / helmets

German locks and helmets; insurance-approval grade is the key point for dealers.

Website

Busch + Müller

DE
Lighting

The reference manufacturer for StVZO-compliant bicycle lighting.

Website

Campagnolo

IT
Drivetrain

Long-established Italian drivetrain manufacturer.

Website

Continental

DE
Tyres

German tyre manufacturer with a complete bicycle range.

Website

DT Swiss

CH
Wheels / suspension

Swiss wheels and hubs, with a dedicated e-bike wheel range.

Website

Ergon

DE
Grips / saddles

Ergonomic grips and saddles.

Website

Herrmans

FI
Lighting / grips

Finnish lighting and grip manufacturer.

Website

MAGURA

DE
Brakes / suspension

German hydraulic brakes and suspension, with a full e-bike specific calliper range.

Website

Marzocchi

IT
Suspension

Italian suspension manufacturer.

Website

Miranda Bike Parts

PT
Cranks / drive

Portuguese crank and drivetrain manufacturer; a key part of the EU-based supply chain.

Website

RockShox

US
Suspension

SRAM's suspension brand.

Website We can specify this

Rodi

PT
Rims / wheels

Portuguese rim manufacturer.

Website

SKS Germany

DE
Mudguards / pumps

German maker of mudguards and pumps.

Website

SRAM

US
Drivetrain

Major drivetrain manufacturer; also owns RockShox suspension.

Website We can specify this

Schwalbe

DE
Tyres

A de facto standard in e-bike specific tyres.

Website

Selle Royal Group

IT
Saddles

Saddle group; owns fizik and Brooks England.

Website

Shimano

JP
Drivetrain / brakes

The global standard in drivetrains and brakes; Deore and MT200 are among our regular specifications.

Website We can specify this

Supernova

DE
Lighting

Premium e-bike lighting, frequently fitted as OEM equipment.

Website

Tektro

TW
Brakes

Brake system supplier, including the higher-specification TRP line.

Website We can specify this

Retail & distribution

2

Decathlon

FR
Vertical retail

Europe's largest sporting-goods retailer; owns the Btwin, Van Rysel and Rockrider bicycle brands.

Website

ZEG

DE
Dealer cooperative

Germany's largest dealer purchasing co-operative, with in-house brands Bulls, Pegasus and Hercules.

Website

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